Abercombie & Fitch is Truly an American Brand
There is a plethora of choices for teenagers in terms of the clothing they buy. With stores and online clothing websites, teenagers can select different brands, styles and colors with much ease. Many clothing brands are based on denim jeans designed specifically with the company characteristics in mind. Tops, dresses, jackets, shoes, bags, scarves, etc, all stems from the design of the jeans. A very popular brand of young adult clothing is abercrombie & fitch. The upscale brand is in shopping centers all over the country. The company was founded in 1892 and has been worn by many famous figures since.
Abercrombie & Fitch carries women’s clothing, men’s clothing and children’s clothing. The line uses pima cottons, leather and cashmere to maintain the luxurious image in their clothing.
The women’s line is focused on beachwear that is inspired by vintage shapes and patterns. The outfits are supposed to be casual and layered to create dimension. The prices are the clothes are a tad above average with camisoles ranging from $70-$100 dollars, tee shirts are $30-$50, sweaters are $70-$100, dresses are $40-$100, skirts are $38-$90 and jeans are $79-$100.
The men’s line is conservative with a hint of beach casual wear. A lot of the pieces are classic cut in neutral colors. The pricing is similar to the women’s line with tee shirts ranging from $30-$40, polo shirts are $60-$70, jeans are $80-$150 and outerwear $120-$260.
The children’s line is basically shrunken versions of the women and men’s lines and can be purchased in the official stores or on a separate website.
Clothing is not the only line abercrombie & fitch sells. They also carry perfume, cologne, belts, flip-flops, tote bags, underwear, bracelets and gift cards.
A catalogue is created each season featuring fresh-faced models in the designs. The catalogues are sent to all the people on the mailing list for the store and some of the images are included on the website.
The store staff must wear abercrombie & fitch clothing or no logo clothing They must promote the image of “causal luxury” to all customers The stores have expanded to Europe, Asia and Canada due to high demands from those markets.
Since the prices of clothes have risen about five years ago, some thought the brand would be considered overpriced However, many people still choose to shop there due to quality and familiarity. The website features a store locator where customers can find out where the closest shop to them is.
